Here’s an article from today’s Los Angeles Times Business Section, entitled "Can 'Star Trek' crew land a hit?"
“When "Star Trek" opens on 14,000 screens worldwide, it faces stiff competition for the testosterone crowd.”
“Grinding up the publicity machine, Abrams got early word out to the fanboys as soon as he cast the film. In July 2007 he went to geek central -- the Comic-Con comic book convention in San Diego.”
“Much of Paramount's marketing campaign -- featuring high-octane action sequences -- is targeted squarely at young males”
“But Moore said that from the outset the studio was mindful of the film's core audience of older males and aging fans.”
(Note the women in the picture. I was in the same audience, about 8 people out of frame, and no, I was not wearing a costume).
Hmmmm.... I guess some women (including myself) can find a home in the “ageing fans” category...
Now here’s a fun article written by an actual fan - "We’re All Trekkies Now":
Again, no women: “A new cult audience joined people who'd tuned in for the network run. They started meeting at conventions and discovered others who shared their passion. There wasn't any Internet yet, but the rudiments of the modern fan-boy network—a less fractious, more benevolent version of it—had materialized.”
But hey, I can forgive this author; at least he knows what he’s talking about and has some very interesting observations.